It seems that five people post on the Destefano blog, and Destefano employs at least four of them. I'm not calling the blog a joke, but it's been rare to see a sustained, substantive thread. Instead most posts pass by without comment and are little more than cheerleading puff pieces or sad, matter of fact rehashes of the day's headlines, sans insight or even varied individual perspective. Some are written in a terminal, non open-ended manner, making it difficult for readers to put in their two cents.

I accept that cheerleading is part of your function, but is it attracting new cheerleaders? Is it defining or at least representing the spirit of the campaign? Or does it ring hollow?

Comments from some of the younger bloggers, though well intentioned, come off as fawning, complimenting Mayor Destefano for his personality, charisma, style of dress, temperament, etc. While these actually do matter in a candidate are they trumping message? And are they helping to answer the central question of every politcal race - why should this person be mayor, governor, president, etc?

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The broader Destefano message and political philosophy could be better conveyed through continual commentary of ongoing issues. The base closing and transportation were among the better threads, and these are, of course, ongoing concerns with longitudinal implications. If people can become engaged with Destefano through those types of major issues, they will remain engaged in the campaign and in time come to know and maybe even care about what Destefano was wearing during his speech, though they'd still probably prefer to hear about or read the speech.

The defining trait of the blog phenomenon as it pertains to politics has been its grassroots nature. Blogs linked with a campaign, especially one seeking strong grassroots support, must guard against being excessively top down. A moderator is necessary, but moderate with moderation. Perhaps the ability for non-campaign staff to initiate threads, subject to review, would be an avenue worth exploring. It would allow greater interactivity and ease the burden of the blog team.

All of this has been said from a supporter who would like to see the campaign and its blog succeed.